IT TOOK A 3-YEAR BURNOUT TO GET HERE

THE WHOLE STORY

I’m Amanda Benson, a business, marketing, and tech strategist turned AI and life design advocate.

After nearly two decades in the online business world, working with everyone from small businesses to global brands like IKEA, Spotify, and H&M, I did what so many high performers do. I pushed. I produced. I optimized. I built.

And I burned out.

What started as exhaustion turned into a full body shutdown. Chronic Epstein Barr resurfaced, and I was forced to step away from everything for nearly a year. I could not push through it. I could not outwork it. I had to stop.

That season changed everything.

It forced me to redefine success, not as output or achievement, but as how I actually felt living my life. It made me question the way I had been working, the systems I had built, and the cost of constantly operating in overdrive.

And it opened my eyes to something I had been overlooking all along.

There were smarter ways to live and work.

I had spent years helping businesses grow, scale, and optimize, but I had not fully applied that same level of intention to my own life. I had the knowledge. I had the tools. I just had not built the systems that would allow me to slow down while still moving forward.

That is where everything shifted.

FROM GRIND TO DESIGN

I have always been a builder.

Growing up in Sweden as the oldest of four sisters, with a deeply capable stay at home mom and a father in early tech, I was wired to take responsibility, solve problems, and figure things out. I became the one who could handle anything.

Over time, that turned into an identity. Productivity became proof. Doing became safety. I became what I now call a high functioning overdoer.

For years, it worked.

Until it didn’t.

Being forced to rest stripped away that identity and gave me space to see what I actually wanted. Not just what I could build, but how I wanted to live.

I realized I did not want a business that required constant output to survive. I wanted systems. I wanted leverage. I wanted support.

I wanted a life that felt as good on the inside as it looked on the outside.

BUILDING A NEW WAY

That is when I started rebuilding everything from the ground up.

I took everything I knew about business, marketing, systems, and AI, and began applying it differently. Not just to grow faster, but to live better.

I started designing AI powered systems that could think with me, support me, and take work off my plate. I began creating assistants, workflows, and automations that allowed me to move ideas forward without being in constant execution mode.

And something clicked.

AI was not just a tool. It was a partner.

Not something that replaces us, but something that expands us.

Today, as the founder of with.ai, my work is focused on helping people do the same. I teach entrepreneurs, creators, and everyday operators how to use AI to simplify their lives, streamline their work, and build systems that support both their business and their wellbeing.

Because the goal is not to do more.

The goal is to live better and to be able to fully express our gifts and talents.

LIVING THE VISION

What I am most proud of is not what I have built, but how I live.

I have created a life where I can be present with my family, take care of my health, and still build meaningful work that supports others.

My mission is simple.

- To help you build a life and business that work for you.

- To help you move out of overwhelm and into clarity.

- To help you create systems that support your energy, your priorities, and your vision.

Because when you have the right support, everything changes.

And you finally get to experience what it feels like to build, grow, and live with ease.